about functionaldrinks
Zenith International's newsletter on the global functional drinks market is the definitive reference point for tracking this most dynamic beverage category. Zenith's team of researchers search the Internet and industry publications as well as contacting companies worldwide every day to enable you to interpret these rapidly changing markets.
functionaldrinks includes:
- Analysis of current market trends
- Company strategies - interviews with key industry people
- New product launches, marketing strategies, product images
- Legislation and regulatory issues and developments
functionaldrinks spans the natural/simple to the complex/medicinal, and categorises functional beverage segments in a clear and concise manner:
- Energy drinks
- Sports drinks
- Herbal drinks
- Wellness drinks
- Functional dairy
- Nutraceuticals
Our growing number of functionaldrinks subscribers consists of beverage industry leaders that are already enjoying the benefits of cutting edge news, and exclusive offers on Zenith's leading edge reports.
If you have any news items you would like to feature in a forthcoming issue of functionaldrinks, please contact Anya Hembrough functionaldrinks Editor, on .
"The functionaldrinks newsletter is the best way I've found of keeping up to date on our market. Comprehensive and global, yet punchy and brief: it's 10 minutes' essential reading every fortnight."
Harry Briggs, Director,
Firefly Tonics Ltd
"I greatly look forward to receiving functionaldrinks as it proves a very important daily business tool for keeping abreast of developments in all the different functional drinks markets and countries. We read about our competitors and cooperation partners, and it gives us new marketing ideas. The quality of information is really high, the layout is great and it's easy for me to get an overview of the most important issues."
Kenneth Rothly,
Export Manager & Overseas Marketing Manager,
Cult Americas